My Topic: Change 4.0

How companies grow in human and economic terms. In mid-March 2020, Germany is hit by the “Corona crisis” – a virus that paralyzes public life from one day to the next. Numerous companies, from the self-employed to large corporations, find themselves completely unexpectedly in a crisis that threatens their very existence. Responsible leaders and the right crisis management are now called for: Because a crisis wants and needs to be managed – just like any other change. The good message is that every crisis holds the opportunity for renewal and progress. Susanne Nickel and Marcus Disselkamp provide you, as managers, with step-by-step instructions on how to manage a change process economically and humanely, and how to create growth and innovation in the process. Because as individually as every crisis affects companies and employees, they all go through the same phases of the “crisis curve”: Once the phase of denial is overcome, insight follows, and then new beginnings and the prospect of new successes await. Use the low point and lead your company out of the crisis strengthened! How do I motivate my employees in a challenging situation? How do I create commitment, trust, and confidence – also in myself? Where do I stand with my company and what adjustments need to be made? What economic and legal measures are available to me? The authors provide you with concrete assistance, tools, and tips so that you, as a crisis manager, can actively steer your company to new shores and remain profitable and liquid. Based on four fictitious crisis and success stories, you will learn exemplary ways out of the crisis from very different perspectives.